“Living THE BEST” was the slogan under which owners and managing directors of Mercedes-Benz dealers met at the International Dealer Conference in Hamburg. More than 1,500 guests from more than 100 countries attended the conference.

The conference focused on the Mercedes-Benz sales and marketing initiative “Best Customer Experience”. BRAINWAVE created the “audiovisual backbone” of the presentation, staged a 50 by 8 meter projection with trailers, vehicle presentations, speaker support and interactive scenarios for live performances.