Project Description

Under the motto “Best Customer Experience” Mercedes-Benz invited to the International Dealer Conference 2014 in Hamburg.
2500 brand representatives from 35 countries experienced Mercedes-Benz as ONE experience. Interaction, test drives, outdoor areas, theme parks, elaborately staged workshops as well as fascinating media around the leitmotiv accompanied the participants for three days.

A composition of architecture, scenography, dramaturgy and media design.

BRAINWAVE was commissioned by the agency zet: project! for media implementation of the business sessions as well as for the staging of various workshops.