The motto of the European dealers’ conference was “Fast Forward”. 3,500 dealers from 36 countries experienced a four day event of the superlative class in Paris. A combination of dynamic live performances and mobile video screens highlighted the “Fast Forward” topics: corporate, brand, partnership, design and vision.
The subsequent 4 course gala dinner was accompanied by an interactive large puppet performance with an impressive laser show and a live band.
For the JOKE and Innocean agencies, brainwave developed the concept for the business session with vehicle presentations in a multi-media show.