Kia Motors Europe

Pan European Dealer Convention

The motto of the 2011 European dealers’ conference was “Fast Forward”. 3,500 dealers from 36 countries experienced a four day event of the superlative class in Paris.

A combination of dynamic live performances and mobile video screens highlighted the “Fast Forward” topics: corporate, brand, partnership, design and vision.

The subsequent 4 course gala dinner was accompanied by an interactive large puppet performance with an impressive laser show and a live band. Here, brainwave was responsible for all staging content, films, vehicle unveiling and entertainment acts and for the live direction on site.

For the JOKE and Innocean agencies, brainwave developed the concept for the business session with vehicle presentations in a multi-media show.